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White, black, and yellow NB 740v2 sneaker with silver overlay detailsnew balance 740 phantom firefly - Alternate product view740v2 phantom firefly - Side product viewDetail product viewClose-up product viewAngled product view
New Balance · 740

New Balance 740v2 ‘Phantom Firefly’

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The details

Know your pair.

The New Balance 740v2 'Phantom Firefly is designed with details that make it easy to style and wear. The New Balance 740v2 Phantom Firefly brings a brighter hit to the 2000s runner profile. White open-cell mesh keeps the base light, while black, yellow, and silver overlays create strong contrast.

The molded TPU N logo uses a deeper yellow tone on the quarter panel. Also, the black collar lining, midsole, and outsole give the shoe a more grounded finish.

ABZORB cushioning sits underfoot for comfortable daily wear. Because the color blocking has energy without feeling oversized, it works with casual denim, nylon pants, and sport-inspired streetwear.

  • White open-cell mesh upper
  • Black, yellow, and silver overlays
  • Black ABZORB midsole

This NB 740v2 has a technical look with a clear color story. Therefore, it fits everyday rotation when you want something sharper than a plain runner.

The New Balance 740v2 'Phantom Firefly keeps the main product details clear for shoppers comparing fit, finish, and daily styling.

Nb 740v2 Product Details

Brand: New Balance
Model: 740v2
Colorway: Sea Salt/Phantom/Firefly
Upper Material: Open-cell mesh with synthetic overlays
Lining: Textile collar lining
Sole: ABZORB midsole with rubber outsole
Closure: Lace closure
Fit: Streamlined low-profile runner shape
Style: Casual, streetwear, sport-inspired
Gender: Men, Women
SKU: U740FR2

Specs

Brand
New Balance
Model
740
Colorway
Sea Salt/Phantom/Firefly
Nickname
Phantom Firefly
Release date
December 16, 2024
Sizes
US 4M – 11M
More 740

Other colorways.

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Is this pair authentic?

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When will my order arrive?

Orders are processed in 1–3 business days and the estimated delivery time is 7–20 business days. A tracking number is emailed to you after dispatch.

How much is shipping?

Standard shipping is free on every order. Express shipping within the US is available at checkout.

Will I pay customs or duties?

Customs and duty fees for international orders are not included in the price. Where they apply, they are billed by the carrier on delivery.

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Returns and refunds follow our Return & Refund Policy. Contact us and we’ll help you with the next steps.

How do I pick my size?

We recommend the original manufacturer’s sizing. On Nike and Jordan pairs, use the tabs in the size selector to compare US Men, US Women and EU sizes.